OCC 2017

Content Development & Public relations for the Outsource to the Caribbean conference
(OCC 2017)

Client

Caribbean Export Development Agency

Consultancy Status

Completed

caribbean export occ conference Newsletter screenshot

Opportunity

Develop content for the website promoting the OCC 2017 event and promote the event to regional stakeholders.

Response

Data Collection & Content Development

  • Press releases
  • Production of press features
  • Success stories
  • Other information.

Promotional Assistance to Key Stakeholders

  • Secured stakeholder participation in the event
  • Developed Email marketing platform content
  • Curation/drafted content for six newsletters

Solicited Sponsorship for the Event

  • Logo
  • Slogan
  • Retractable Banner
  • Brand Guide
  • Branded Items: tote bags, pens & stress balls

Results

  • Developed of a range of content for the OCC website including pages for St. Lucia, Trinidad and Tobago, and Dominica
  • Solicited and secured sponsorship for four Bronze, Silver and Gold sponsors
  • Promoted OCC2017 to key stakeholders in the BPO sector:
    • One article (approx. 1000 words) on the BPO sector in the Caribbean
    • Four press releases on:
      • The OCC event and BPO value proposition of the Caribbean
      • The keynote speaker
      • A major sponsor
      • The results of Investor Perception Survey undertaken by Caribbean Export